Tuesday 14 August 2012

Sideswipe

Ineffectual Wowsers

. . . The next step, if the Government follows Australia's lead, is to allow cigarettes to be sold only in identical packets - probably a dirty brown, featuring pictorial health warnings even more gruesome that those they already carry. The manufacturer's brand would be permitted only in small type somewhere.

When this rule came into force across the Tasman, a French manufacturer put a line on sale in Europe featuring a kangaroo on the packet and the legend: "Popular in Australia." So much for fun.

John Roughan
NZ Herald

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