When the Media Massages the Message
The state of polling operating in the US election is dismal indeed. Why? Because media need to generate headlines to sell papers or get viewers. In election season poll results are essential to do that. So sub-standard, crummy polls are the order of the day--where "pollsters" call up Aunt Fanny and talk to her Chihuahua, and then record the Chihuahua as a certain Democratic voter.
Jay Severin, a political campaign operator for over twenty-five years, explains why this is the case: