Evgeny “Gene” Freidman is no
fan of Uber. The increasing popularity of this vehicle-for-hire (or
ridesharing) company has lost him millions of dollars. He has even
asked
New York City taxpayers for a bailout. As difficult as bailing out the
big banks was to swallow, bailing out a taxi mogul—who at one point
owned
more than 1,000
New York City taxi medallions—is an even harder sell. A bailout would
be especially outrageous considering that Freidman and his financial
backers are actively working to make consumers pay more for fewer
options.
Freidman reluctantly took over his father’s modest yellow taxi
business as a young man. He brought his experience in Russian finance to
the industry, and started to accumulate increasing numbers of taxi
medallions using highly leveraged financing. Freidman expanded a company
with just a few taxis into a conglomeration of three- to five-car
mini-fleets.
As Freidman’s taxi empire grew, he expanded into other cities,
including New Orleans, Philadelphia, and Chicago. He gained control of
hundreds more medallions that are also now in financial trouble. His
willingness to bid on practically any medallion that came up for sale
helped drive a rapid increase in medallion prices across the country.
Subprime Taxi Medallions
This model can work when times are good but, as the housing crisis
showed, it has its dangers. It works until another technology emerges,
consumers move on, and funding dries up. This is where Uber comes in. Competition from Uber has left investors
wondering how much the company will grow and what further effects its
growth will have on taxis’ market share. While yellow taxi medallions
were selling for
$1.32 million as recently as May 2013, now they may be worth as little as
$650,000.
This drastic drop in price has made the banks and credit unions that
fund Freidman’s vast enterprise nervous. For example, his companies
still owe around $750,000 for each medallion financed by Citibank.
Without new loans to meet existing obligations and expand his fleet,
Freidman’s companies became insolvent. This is why he sought the bailout
and wants the government to support the medallion market by offering
taxpayer-guaranteed loans.
Adding to this financing crunch, the lease rates Freidman now can
charge taxi drivers who rent his cars have declined. Many taxi drivers
switched to Uber, which offers
increased earning potential,
flexible work schedules, and
improved driver safety.
Competition led Freidman to complain that he is no longer able to
charge the city’s legal maximum lease rate. This is promising news for
drivers, but problematic for Freidman’s income.
There’s Not Much Argument for a Monopoly
Medallions commanded such astronomical prices in New York because
yellow taxis had, and still do have, a monopoly on street hails in
Manhattan south of the northern boundary of Central Park. Ubers come
rapidly, but they are not street hails, because people summon them
beforehand with a smartphone. In cities across the country that also use
a medallion system, the same reasoning applies. Government restricts
the supply of taxis below the level of demand, and medallion owners reap
the profits—all at the expense of consumers.
It is not just Freidman’s companies that are in trouble. The banks
and credit unions that funded him and other medallion owners are also
worried. Just four credit unions hold security interests in over
5,300 medallions,
for which they are on the hook for about $2.5 billion. In the face of
greater potential losses, these companies have resorted to calling
people who work in policy (myself included) to try and convince
researchers that Uber is illegal and needs to be banned.
The credit union argument progresses as follows:
- Yellow taxi medallion owners were granted a monopoly on street hails.
- For-hire vehicles are only allowed to offer pre-arranged rides.
- Uber uses street hails, not pre-arranged rides, to connect riders with its driver partners.
- Therefore, Uber is illegally using street hails, and this infringes
on yellow taxi medallion owners’ government-granted monopoly.
If the third premise is true, this argument could hold some rule-of-law water. It is not. The law governing New York City’s street hails date back to the Haas
Act of 1937. This law restricted the number of New York yellow taxi
medallions to 16,900, which was lowered and now stands at
13,437—even though the city’s population has grown by
over 20 percent since 1940.
The Haas Act also set the stage for other common carrier regulations
that apply to the taxi industry. These regulations place substantial
limits and requirements on taxi owners and drivers in exchange for their
monopoly privileges. For example, the city’s Transportation and
Limousine Commission sets fare prices, and fares cannot change with
increased demand for rides. This is one of the main reasons it is so difficult to hail a taxi
in the rain or at the
beginning of rush hour.
Updating regulations takes time, but New York City taxis were finally
granted the ability to accept ride requests from smartphones (e-hails)
early this year. Once taxis were allowed to accept e-hails, something
they needed to compete with new technologies, four credit unions argued
that the technology was now off-limits for Uber—the company that had
popularized e-hails. They sued New York City for infringing upon
medallion holders’ monopoly privileges.
This makes no sense. How can a decades-old law covering street hails
be construed to cover ride requests made through smartphones? Anyone who
has tried to hail a taxi on the side of the road, and then used Uber,
knows that the two experiences are vastly different. Simply put, holding
your hand up is not the same as pressing a button on your phone.
How to Save Taxis Without Squeezing People
The path forward is not to ban ridesharing or bail medallion owners out. It is to make taxis more like Ubers. This
takes more
than simply allowing taxis to accept e-hails. Rather, the only ways to
save taxis are greater flexibility in pricing and service and increased
competition.
As Uber’s rise has made obvious, when the crucial aspect of
competition is missing from markets, established companies do not have
to worry about improving their services to attract and keep customers.
Regulations need to be continually modified and updated in light of new
technology. There is no reason to require New York taxis to have
expensive (and annoying)
Taxi TVs. Pointless mandates such as this only increase the cost of taxi rides.
Even with a relaxed regulatory framework that embraces ridesharing
and competition, taxis will still have an advantage. No one is talking
about taking away New York City’s yellow taxi monopoly on street hails.
Applying antiquated laws and regulations to new technology is what laid
the groundwork for the rise of Uber and other ridesharing services in
the first place.
Everyone Shouldn’t Pay for Some People’s Bad Bets
Credit unions oppose allowing Uber to grow because they want to protect their investments. The Queens County Supreme Court
ruled
against the credit unions last month. The court found that the credit
unions did not have a cause of action against the city and its
Transportation and Limousine Commission. This was a major win for Uber
and consumers, but a death-knell for Freidman’s business and its
financers.
The whole yellow taxi financing model is crashing, along with
medallion prices. After the ruling, Montauk Credit Union, one of the
plaintiffs, was
seized
by the New York State Department of Financial Services because of
“unsafe and unsound conditions.” The day that New York City’s proposed
cap on Uber’s growth was
defeated, 22 of Freidman’s mini-fleet companies filed for bankruptcy.
Even if medallion holders such as Freidman lost a lot of money, it
does not follow that the public should subsidize their losses. The
returns from a yellow taxi medallion in cities such as Philadelphia,
Chicago, or New York far outpaced the stock market or gold for many
years. The values of these medallions
about doubled in each city from 2009 to 2013.
Investments carry risk, as Freidman knows from his background in
finance. He made a poor calculation that the Manhattan yellow taxi
street hail monopoly would continue to provide him enough future cash
flow to satisfy bankers, who would loan him more money to expand his
fleet. Freidman and his investors have no claim to a taxpayer-funded
bailout to cover their poor business decisions. Perhaps they should
consider investing in Uber instead.