Betrayed By Words
The noun "hell" is of interest. Millions of people, if asked, Do you believe in hell? would respond in the negative. Nah. Hell is just a name for something. It does not really exist. To reassure themselves that Hell is a figment it has become one of the most widely used words in the English language. It has even had usages added to facilitate further its deployment in everyday thought, speech and writing. Take the adjective "helluva" for example, as in "We had a helluva great time."
When someone gets really wound up, they might use the word "hell" as an execration: "Go to Hell, you son of a bitch!" Why being the sire of a dog should result in one being cursed unto Hell is a bit of a mystery--but we get the general idea. The cursor does not like the one he or she is execrating.
Of course, the inflated use of the word and its cognates minimises their power, effectiveness; it dilutes their meaning. Here we believe is the unconscious motivation for the ubiquitous, never ending use of the word "hell" in the English speaking world. The Bible makes very clear that mankind--everyone--is God conscious. Not, mind you, god conscious--that is, holding a vague, general idea of a deity out there somewhere. But God conscious.
Freud and Freudians speak about repressed memories.