. . . The next step, if the Government follows Australia's lead, is to allow
cigarettes to be sold only in identical packets - probably a dirty
brown, featuring pictorial health warnings even more gruesome that those
they already carry. The manufacturer's brand would be permitted only in
small type somewhere.
When this rule came into force across the Tasman, a French manufacturer
put a line on sale in Europe featuring a kangaroo on the packet and the
legend: "Popular in Australia." So much for fun.